About Us

Why we exist.

We want people to live their best life.
We believe people grow more when in teams.
We believe great teams are built on constructive feedback. At work. At home.

What frustrated us probably frustrates you.

When was your last performance review? Did you get high quality feedback delivered in a constructive way that gave you a major breakthrough, catapulting you onto career success while improving the performance of your wider team?

Yeah, didn’t think so.

Let’s face it: Performance reviews and feedback processes at work - even in awesome companies - are usually pretty lousy.

More often than not, we’re blindsided when feedback time rolls around again, recalling the actions we were supposed to have taken since last time, realising how much things in the business have moved on and having to backfill another paperwork-based headache.

To get ahead in work, and in life, getting awesome feedback can be a game changer. In fact, getting good feedback is critical to success. That’s why Olympic athletes have coaches.

The best feedback comes from the people you work with most closely day in, day out. Sadly, you’re probably not getting the critical feedback you need from these people because the right infrastructure isn’t in place.

So that’s why we created Howamigoing.

Because it’s time to use design + technology to make giving and receiving feedback a valuable and enjoyable experience, without fear or dread, and with a whole lot of benefits that can change your life!

We're all ears.

Unsurprisingly, we love feedback! It’s a gift, and we treat it like one.

Our ears are always open to how we can make your workplace feedback experience as amazing as possible.

Please get in touch with us and let us know - how are we going?

By the way...

‘We’re all ears’ is the name of our super-awesome newsletter.

We send it out on the first Friday afternoon of the month because, you know, Fridays.

If you’d like it, we’d love to share it with you. Just share your email address with us here.

About Julian Cook - founder of Howamigoing

Julian is a bit of a nerd at heart.

Having graduated with a degree in Mathematics, he entered the world of Investment Banking to apply his problem-solving skills.

The problem he couldn’t solve was why he was spending so much time on performance appraisals that everyone labelled as a waste of time.

Why did the office mood turn so sour during review time? Why weren’t his colleagues being open and constructive throughout the year? Why were such bright minds so frightened to give feedback?

Because they’re human. And because humans need to feel safe and trusted before they can be honest. The system for feedback collection and dissemination was broken and letting them down.

So Julian embarked on a mission to change the status-quo. He assembled a first-class executive team and board to build a business that enables people to grow through constructive feedback and live better lives.

Because everyone deserves to know: How am I going?

About the Howamigoing team

We’re a small team, full of energy and incredibly focused on doing one thing well: give individuals a safe, beautifully designed, personalised online environment to gather professional feedback.

Julian Cook
Founder & CEO
Julian Cook

In addition to founding Howamigoing, Julian has seven years’ Corporate Finance experience in the UK and Australia with J.P. Morgan, Goldman Sachs and Gresham Partners. Before that he tried his hand at Statistical and Actuarial Consulting for FIT-Bioceuticals and Quantium Group.

So for seven years Julian learned what a bad appraisal process looks like. He’s now determined to make sure the next generation get a much more enjoyable and rewarding professional feedback experience.

Søren Beck Jensen
CTO
Søren Beck Jensen

Soren has a laundry list of tech accomplishments amassed over the past 25 years. Most notably, he is Founder & CEO of boutique Spanish web development agency Jensen Technologies S.L. In addition, he is a Board member of Joomla.org, a regular writer for Joomla! Magazine and speaker at Joomla! events. Soren is also the Founder of Not Web Design and Automatic Backlinks.

Soren has been with Howamigoing since the beginning. He loves working with a London start-up because it allows him to escape the terrible Spanish weather.

Kim Monney
CMO
Kim Monney

Kim is our marketing genius and has serious creative flare. She was previously Global Head of Product Marketing for Just Eat, Head of UK Marketing for Gett, Group Senior Marketing Manager for blinkbox, and Campaigns Marketing Manager (F&F Clothing Onling) for Tesco.

Kim loves helping grow businesses on an inspirational mission. That’s why she loves Howamigoing.

About the Howamigoing board

While we’re a small company, we operate with a robust corporate ethos. We have exceptionally high calibre directors who each bring a unique set of skills and experiences to help Howamigoing grow.

All directors except the Independent Chairman are investors in the company, demonstrating how much they believe in the business.

John G Courtney
Independent Chairman
John G Courtney

John has founded and sold six business over the past 35 years, landing him at #30 in a recent list of the top 100 UK Entrepreneurs published by City AM. Most notably, John founded and sold award winning digital, marketing, strategy and finance consulting business Strategy Consulting Limited to Fat Media in 2015.

John is also currently an Advisory Board Member of Oracle Startup Cloud Accelerator, Business Mentor for Microsoft Accelerator and Business Mentor for Microsoft Ventures.

Julian Cook
Executive Director
Julian Cook

In addition to founding Howamigoing, Julian has seven years’ Corporate Finance experience in the UK and Australia with J.P. Morgan, Goldman Sachs and Gresham Partners. Before that he tried his hand at Statistical and Actuarial Consulting for FIT-Bioceuticals and Quantium Group.

So for seven years Julian learned what a bad appraisal process looks like. He’s now determined to make sure the next generation get a much more enjoyable and rewarding professional feedback experience.

Alister Jordan
Non-Executive Director
Alister Jordan

In addition to Howamigoing, Alister is Director, Coles Express, Coles Online and Corporate Affairs Coles Group. Before his current post at Australia’s second-largest food retailer, he was Chief of Staff to the Australian Prime Minister, Kevin Rudd.

Jason Weeks
Non-Executive Director
Jason Weeks

In addition to Howamigoing, Jason is CEO of vendorable.com, one of Australia’s fastest growing real-estate tech companies. He is also an investor in and advisor to Qwilr.com. Previously Jason was Director and Head of Business Development at mining engineering company Vicon Services, which was sold to EnerMech in 2013 for A$30m

Andrew McGill
Non-Executive Director
Andrew McGill

In addition to Howamigoing, Andrew is also Non-Executive Director of ASX-listed Countplus Limited and Non-Executive Chairman of PM Capital. Previously he was Managing Director and CEO of ASX-listed Treasury Group Ltd and before that Andrew co-founded the leading Australian private equity firm Crescent Capital Partners.